Communication for Development

The Vision 2030 Jamaica Secretariat, which has responsibility for coordination, and monitoring and evaluation (M&E) for Vision 2030 Jamaica, has recognised that communication lies at the heart of sustainable and inclusive development and good governance. Guided by this philosophy, the Secretariat is committed to inclusive, transparent and relevant communication towards the empowerment and engagement of the citizenry for informed participation in Vision 2030 Jamaica Plan implementation.   Communicating the ultimate message of purpose, plan, action and change through evidence- and stakeholder-driven, people-centred development embodied in the National Development Plan, is crucial to the realization of ownership of the Plan and its results by Jamaicans at home and in the diaspora, and its development partners. 

The Vision 2030 Jamaica Communication Strategy utilizes Communication for Development (C4D) approaches. Communication for Development goes beyond providing information; it involves understanding people, their values and beliefs, and the social and cultural norms that shape their lives, and shaping messaging and engagement which are responsive to these realities. It calls for the amplification of community voices as they not only identify problems but also propose solutions and action them. C4D is seen as a two-way process for sharing ideas and knowledge using a range of communication tools and approaches that empower individuals (inclusive of adults and children) and communities to take actions to improve their lives.

The Vision 2030 Jamaica Secretariat has implemented C4D approaches through a number of activities, including hosting sensitization sessions, islandwide consultations and thematic working group (TWG) meetings as well as participation in media and promotional events (setting up of booths) and the use of various social media platforms. 

C4D accelerates the achievements of key results under Vision 2030 Jamaica by:

  • Increasing knowledge and awareness
  • Fostering plan ownership and participation
  • Promoting change in individual behaviours and collective practices
  • Influencing attitudes, social norms and power relationships